Purpose of this Privacy Policy
This privacy policy describes how Dynamic Response Concepts (“DRC”) a division of Periodical Publishers’ Service Bureau, Inc., treats the personally identifiable information that is collected about you when you visit the web sites of DRC to which this policy is linked.

What is Personally Identifiable Information
“Personally identifiable information” is information that we can use to identify you as an individual. Personally identifiable information includes your name, address, telephone number and any other information that is connected with you personally.

Information This Privacy Policy Does Not Apply To
This privacy policy does not apply to information collected about you by anyone except DRC and only applies to the web sites to which this policy is linked. Any information you provide when you visit web sites other than those covered by this policy is subject to the privacy policies of the organizations who run and/or own those web sites. This policy also does not apply to information you may provide to us offline.

Collection of Personally Identifiable Information
DRC collects personally identifiable information solely on behalf of third party clients who have retained DRC to perform product fulfillment services on their behalf. DRC collects this information with your specific knowledge and consent when you place an order online. DRC uses this information to provide you with the product or material you have ordered and the information may be shared with third party service providers we use to provide products, services or functions on our behalf (such as processing credit cards or delivering). We also furnish the information you provide us to our third party client on whose behalf we are performing and they may use it to send you marketing materials and otherwise in accordance with the terms of their own policies. We d not control in any manner the uses to which your information may be put by such third party clients.

DRC may also share or disclose personally identifiable information about you to other companies or individuals when:

• the entity to whom the information is disclosed is one under control of, or under common control with DRC (for these purposes, a company controlling 20% or more of the voting stock of another entity shall be deemed to control such entity);
• we need to protect our legal rights (for example, if we are trying to collect money you owe us);
• we must comply with applicable laws, regulations, or legal or regulatory process; or
• in connection with a sale, merger, transfer, exchange, or other disposition (whether of assets, stock, or otherwise) of all or a portion of the business conducted by the web sites to which this policy applies.

Tracking
DRC (or third party service providers on our behalf) may set and use tracking tools to understand site usage and to improve the content and offerings on our site. No personally identifying information is associated with such tools. We may share aggregate demographic and usage information with our prospective and actual business partners, advertisers and other third parties for any business purpose.

IP Address
Your Internet Protocol (“IP”) address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. We may use your IP address to help diagnose problems with our servers, gather broad demographic information, and administer our website.

Kids And Parents
We also allow access to our database by third parties that provide us with services, such as technical maintenance or forums software or newsletter transmittals, but only for the purpose of and to the extent necessary to provide those services. And if you choose to purchase items through features on our site, we may forward your information to third parties for services such as credit card processing and order fulfillment.

Non-U.S. Users
If you are located outside of the United States, please note that the information you provide to us will be transferred to the United States. By using this web site, you consent to this transfer.

Changes to Privacy Policy and Notice
DRC may change this policy from time to time in its discretion. Your continued use of our sites indicates your consent to this privacy policy and any amended versions of it.

This policy was last updated on 7/28/2005